A class with students is identified by a list of Roll Numbers and Names.

A hosting provider like HostGator or Hostinger provides you with a 3 in 1 account which provides a domain name, website and hosting space. Here is how you can understand how this concept works.

Hosting space is like a class room. Once you buy hosting space, you will get a blank class room. Your package can have just one student in a class room or there can be three students or there can be unlimited students in a class. But just like in a regular school, you cannot have unlimited students, similarly you cannot have unlimited websites in one package. There will be limitations and we shall come to that later.

Website is the physical student. The actual person who is going to put on the uniform and will be identified by a Roll Number and a Name.

The Name of the student is like the domain name of a website. It is linked with a Roll Number which is the IP address. Since you cannot remember a Roll Number, you remember the student by name. But numbers are easy to process, hence there is a Roll Number list too.

What to know as an owner of a website

Many times small brand owners will need a website and they will hire professionals to do the same. There will be some tech aspects to it. Here is how each thing is linked and processed.

Your hosting package is registered with an Email address. You need access to this email and no one else should have access. If someone wants to steal you hosting package, the email is the first barrier. Then comes the password. So if any person wants to steal it, the first thing on the agenda is to change the email address.

The hosting provider can give additional security to the account by enabling two factor authentication. That means every login will happen only after password and a code. While the password remains same, the login code will change every time and will be created at the time of login.

One hosting account just like a classroom can have multiple websites, like students. Each website if created in WordPress will have an admin username and password. There are different role enabled for a WordPress Website. So as per that there can be multiple accounts within a website. An admin account will have full control over the website. The account can be in the form of a username or email and a password.

Lastly the domain name also like a roll number is registered within your hosting account. It is registered against your name. If domain privacy is enable, this information is not available to view in public. If someone wants to steal your domain name, they will have to login in your hosting account first and then generate a transfer code from within. All this information will be send to your on the registered Email Address.

A periodic backup of the website is important so that if both the hosting package and the domain name gets stolen, you can still get the website up and running with another domain name. At least your data is safe.

If you are hosting websites on Blogger, it is a good idea to activate two factor authentication on your gmail account.

So here is the master list again

• Hosting package – Username and password
• Website – Admin account username and password

Both Hosting and Website admin details have to be under the control of the owner of the brand.

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The concept of Karma

Different religions and cultures have the concept of Karma deep rooted. Even the leftists who do not believe in religion have concepts like ‘What goes around comes around’. Karma is closely connected to the cycle of boon and curse. Other important part connected to this is the cycle of blessing and prayers.

Positive vibrations generated by a place of worship tend of affect the people visiting that place for prayers. The multitude of prayers being recited add on to the positive energy radiated by the place. Karma can be understood in a scientific manner using the concept of this energy.

The blessing of Gandhari, the mother of Duryodhana was so powerful that it gave immortality to his whole body except for the loins which he covered thinking that it is a shame for him to go naked in front of his mother. It was Lord Krishna who put that seed of doubt in his mind. Once Gandhari removed her blindfold, she was aghast that Duryodhana had covered some portion of his body. He said to his mother that she can put the blindfold back and he will appear once again in front of her without any body part covered. Gandhari replied that when she removed the blindfold, it was a lifetime of penance and sacrifice that came out in the form of a powerful blessing. It cannot happen again. The concept and power of a blessing can be understood by this mighty incident in Mahabharata.

A lifetime of good karma collected by Gandhari by her sacrifice and commitment was transformed into one blessing for her son. We see priests and senior leaders giving blessings and other receiving them. It is the concept of karma and positive energy at play here. Similarly we have heard, ancient rishis placing powerful curses from time to time. Durvasa Rishi had the famed short temper due to which he used to curse people very often. The whole universe was scared of his curse. Sadly due to his curse, Lord Ram had to banish his brother Laxman from Ayodhya. Once Laxman was gone, even Ram could not stay for long in Ayodhya. So attached he was to his brother, that he left his kingdom in the hands of his two sons and left for Guptar Ghat for Samadhi. Once Lord Ram was gone, Ayodhya fell into wilderness. A curse placed by anyone no matter how strong or weak will affect your harmony and will contribute to negative vibrations around you.

The role of a good deed

You might not have any control over the negative energies and vibrations reaching you. Curses, your own mistakes, sins of your past, people not happy with you, etc. All such reasons will cause the pile up of negative energy around you.

There are powerful pilgrim places where your accounts are opened. The balance sheet of good deeds against bad even of previous births is recorded for the day of the reckoning. Some believe that the day of reckoning comes on the day we die. I believe that the day of reckoning comes when you visit Kashi. The sheer amount of temples and vedic schools in that small area of 6 kms of Ganga river front means that not only this place is flooded with positive vibrations, it is also a place to account for your sins and bad deeds. People come to Kashi with also the fear that they have committed sins which need to be washed away. Donations come handy here. Some people even build temples to balance out there deeds.

Definition of a good deed

Imagine a tired street vendor about to close shop and head home after a long hard day in the blazing sun of Delhi. You have a short conversation with him which lifts up his spirits.

Some known acquittance calls you up and wants to share something. You give a patient hearing and in the end manage to convey to that person that whatever he or she is doing, is the right thing. Suddenly you have boosted the morale of that person.

A word of praise or encouragement or simply engaging in an activity with someone, are all good deeds. PM Narendra Modi once mentioned in an interview that if anyone comes to meet him, that visitor gets his undivided attention and he loves to get engrossed in the conversation. Considering he is one of the busiest person in the world, managing to hold a two way conversation and making the visitor feel special is a good deed.

So basically if small gestures from your side make the people in front of you happy, it is a good deed. We get enough opportunities to do a good deed. The only problem is that most people do not understand the definition of a good deed because they are too selfishly minding their own happiness.

Have you really made someone happy today?

A good deed is all about making someone happy. Maybe with money but not always. If nothing is going right in your life, the best way forward is to keep doing good deeds by helping others. Eventually the tide will turn.

The post What is a good deed? appeared first on Start Blog Writing.

What is link building from Google perspective

You have a brand new website and you are going to seek professional help in announcing your presence to the world. There are just two possible ways to do it.

• Create unique and quality content for your readers
• Let people appreciate your work by dropping links back to your website aka back links

What is a back link

Pooja runs a food blog where she posts an article about the seasonal winter dish called Daulat ki Chat available in Chandni Chowk area of New Delhi. A lifestyle journalist from a reputed newspaper comes across the article and decides to write about it in the newspaper. She makes a reference to the article by Pooja and places a link to the article on the website of the newspaper.

This provides a back link to Pooja’s blog. This helps Google to understand that Pooja has created a quality content which a reputed newspaper has featured. Similarly readers of that newspaper have shared the article on social media and number of other places. All this linking has been picked up by Google crawlers and indexed.

Back link is unfortunately the only way for Google to know how popular is your website and content and how well are you promoting it.

How SEO experts have misused back links

When owner of any website takes the help of SEO expert, chances are that non existent and fake back links will be used to push up the rankings. An SEO expert manages to convince the website owner the shortcut to glory. This is how the modus operandi works.

SEO experts have tie ups with each other and some shady tie up with high ranking and high domain authority. This also includes a compromised website, who is not aware that links are now inserted artificially. SEO forums and groups are replete with webmasters boasting that they can provide high quality links or website are available for insertion of links. This is the point of worry for Google. Since link builders almost convince the website owners to skip creating quality content and pay for back links and link building. People also start dropping links to social media accounts, groups and comments. These are low quality link building techniques. Google wants something else.

How Google wants link building to happen

Link building is as good as promoting your website. As an owner, admin or webmaster you need to reach out to websites of similar categories or connecting businesses and announce to them that you have arrived! If your website is good and has enriching and quality content for people to read, it will get popular, no matter what. Of-course as promoter of the website, you will have to ask people to put in a good word, just like you would do in a real life store.

What Google is actually fighting

SEO experts have brought a bad name to the whole link business. Scores of SEO training academies just teach their students inorganic and unnatural link building. In turn when they reach out to clients, they sell this concept because they believe there is no other way. No SEO expert actually tells their client to create engaging content for their readers. The situation for Google reached such a extreme that in order to be relevant, they had to hit back. And they hit back hard rolling out the Panda updates since Feb 2011. Overnight in one massive sweep, all those websites with thin content, low quality and advertisement saturated and content farms, all lost their rankings. This also put scores of SEO experts out of business because Panda updates are still rolling out and Google is learning and closely watching.

To conclude, the answer is pretty simple and obvious. Always focus on high quality and original content and at the same time reaching out to the world to promote the same. Link building the natural way!

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